eXtra Grows Adjusted Profit by 12.7% as Revenues Reach SAR 7.45 Billion, Driven by Retail and Consumer Finance Expansion
eXtra's 2025 adjusted profit rose 12.7% to SAR 497M as revenues hit SAR 7.45B, driven by retail and consumer finance growth.
Dammam | EcoPulse24
United Electronics Company (eXtra) announced its annual financial results for the year ended December 31, 2025, showing growth in both revenues and gross profit, with improved adjusted net profit after excluding structural changes and non-recurring items from the prior-year comparison.
According to data published on Tadawul, sales and revenues reached SAR 7,446.12 million in 2025, up from SAR 6,781.2 million the previous year - a 9.8% increase. This performance was driven by enhanced shopping experiences and growth in sales across all retail channels, alongside a 27% expansion in the consumer finance portfolio.
Gross profit amounted to SAR 1,790.58 million, up 14.86% from SAR 1,558.97 million. Operating profit rose 9.93% to SAR 669.71 million, despite higher selling, distribution, and administrative expenses.
Net profit attributable to shareholders was SAR 497 million, compared to SAR 467.73 million (adjusted), reflecting a 6.26% increase. The company noted that the annual comparison was affected by the December 2024 IPO of United International Holding, previously fully owned by eXtra. Excluding the impact of this structural change, net profit rose by 6.3%. Growth would reach 12.7% after removing non-recurring items in 2024, such as a SAR 16.3 million provision reversal and SAR 10.5 million in debt recovery.
Net profit before minority interests reached SAR 576 million, up 7.8% from SAR 534.4 million. Total comprehensive income attributable to shareholders was SAR 493.91 million, compared to SAR 474.37 million. However, total equity decreased to SAR 1,635.74 million from SAR 1,709.66 million.
Earnings per share stood at SAR 6.21 after minority interest deduction, and SAR 7.2 before deduction, versus SAR 5.85 and SAR 6.68, respectively, in the previous year. The auditor’s report was unqualified, with no reservations.
Share price: SAR 86.4
Change: +SAR 0.2 (+0.23%)
Traded value: SAR 2,593,377.9
Volume: 30,089 shares
eXtra also reported the purchase of 2,635,208 treasury shares since shareholder approval on May 26, 2025, reflecting active capital structure management.
EcoPulse24 Analysis:
The results underscore eXtra’s ability to achieve balanced growth in both retail and consumer finance, with clear margin improvement despite higher operating costs. Adjusted figures reveal genuine operational profitability growth after neutralizing the effects of the IPO and non-recurring items, enhancing earnings quality and sustainability. Conversely, the decline in equity and treasury share buybacks indicate proactive capital management aimed at supporting earnings per share and optimizing ownership structure. The stock’s limited positive movement points to a cautious market response, pending sustained growth amid retail competition and shifting consumer behavior.
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