Humain Launches HUMAIN Sport Platform Following Acquisition of Majority Stake in ai.io

Riyadh | EcoPulse24

Humain, a subsidiary of the Public Investment Fund (PIF) and a global leader in integrated artificial intelligence (AI) capabilities, has announced the launch of the HUMAIN Sport platform following its acquisition of a majority stake in ai.io, a London-based company specializing in AI and sports technology. The announcement was made during the PIF Private Sector Forum, marking a strategic expansion for Humain into advanced AI applications in the dynamic sports sector.

The acquisition aims to accelerate the deployment of AI-powered sports solutions in Saudi Arabia and key international markets by leveraging Humain’s advanced infrastructure and ai.io’s technical expertise and global sports network.

HUMAIN Sport is designed as an integrated AI platform serving the entire sports ecosystem, from expanding sports participation and data-driven athlete development to performance analysis, smart facility management, and innovative digital experiences for fans. The platform targets athletes, coaches, sports organizations, and fans, providing them with direct access to advanced AI analytics tools to improve performance at all levels.

Through this acquisition, Humain gains access to ai.io’s existing products, including advanced motion analysis and talent discovery solutions, supporting rapid global expansion and new use cases across multiple sports. ai.io, in turn, will benefit from Humain’s high-performance infrastructure, AI platforms, strategic partnerships, and operational capabilities, enabling the wide-scale deployment of AI-powered sports solutions.

According to Tareq Amin, CEO of Humain, the launch of HUMAIN Sport reflects the company’s vision to bridge the gap between human potential and AI, empowering athletes and enhancing participation and performance in a more intelligent and connected global sports ecosystem. Darren Peries, founder and CEO of ai.io, stated that the partnership represents a qualitative expansion in the scope and impact of ai.io’s technologies.

HUMAIN Sport will operate as a specialized sports technology unit within Humain, focusing on deployment in Saudi Arabia and other international markets, and serving related sectors such as education, health, and training.

About Humain: Humain is a PIF-owned company providing integrated AI solutions across four main areas: advanced data centers, high-performance infrastructure and cloud platforms, advanced AI models - including one of the world’s most sophisticated Arabic multimodal language models - and innovative AI solutions that combine deep sector insight with practical implementation.

About ai.io: Headquartered in London with offices in the US, ai.io is an award-winning leader in sports AI technology and data. Its products include 3DAT, a markerless motion analysis tool, and aiScout, a mobile app for talent identification and athlete development. aiLab integrates third-party sports science devices to deliver real-time analytics and advanced insights for athletes and coaches.

EcoPulse24 Analysis: The launch of HUMAIN Sport demonstrates a strategic shift, positioning AI as foundational infrastructure for human performance development, talent discovery, and complex systems management. The investment reflects the PIF’s move toward building globally competitive, IP-driven platforms, strengthening Saudi Arabia’s role in the applied AI economy, particularly in the rapidly evolving sports sector.